Cookie Policy
Understanding Our Data Usage and Tracking Technologies
Last Updated: January 15, 2025
What Are Cookies and Tracking Technologies?
At PathMelixa, we use various tracking technologies to enhance your browsing experience and provide personalized services. Cookies are small text files stored on your device when you visit our website. These files contain information that helps us recognize your browser and remember certain details about your preferences and activities.
Beyond traditional cookies, we also employ web beacons, pixel tags, and local storage technologies. These tools work together to create a seamless user experience while helping us understand how visitors interact with our platform. Think of them as digital breadcrumbs that help us improve our services and tailor content to your needs.
Types of Tracking Technologies We Use
Essential Cookies
These are necessary for our website to function properly. They enable core functionality like secure login, form submissions, and basic navigation. Without these cookies, certain features of our platform simply wouldn't work.
Functional Cookies
These enhance your user experience by remembering your preferences, language settings, and customization choices. They help create a more personalized experience each time you visit our site.
Analytical Cookies
We use these to understand how visitors interact with our website. They provide insights into which pages are most popular, how long people stay, and what content resonates most with our audience.
Marketing Cookies
These help us deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They track your interests and browsing behavior to show you more relevant content and offers.
How We Use Your Data
The information collected through our tracking technologies serves several important purposes. We analyze user behavior patterns to identify areas where we can improve our platform's usability and performance. This data helps us understand which features are most valuable to our users and where we might need to make adjustments.
- Personalizing your experience based on your preferences and past interactions
- Improving our website's performance and fixing technical issues
- Understanding which content and services are most valuable to our users
- Providing relevant recommendations for company formation services
- Measuring the effectiveness of our educational content and resources
- Ensuring the security and integrity of our platform
Managing Your Cookie Preferences
You have significant control over how cookies and tracking technologies interact with your browsing experience. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website's features.
To manage your cookie preferences, you can access your browser's settings menu. In Chrome, Firefox, Safari, and Edge, you'll find cookie management options under privacy or security settings. Here, you can choose to block all cookies, accept only first-party cookies, or set up custom rules for specific websites.
Remember that disabling certain cookies may affect your ability to use some features of our platform, including personalized recommendations and saved preferences.
Data Retention and Storage
We retain cookie data for varying periods depending on the type and purpose of the information collected. Session cookies are automatically deleted when you close your browser, while persistent cookies may remain on your device for up to two years, unless you manually delete them or they expire.
Our analytical data is typically stored for 26 months to allow us to identify long-term trends and patterns in user behavior. Marketing cookies generally have shorter lifespans, usually between 30 to 90 days, to ensure that advertising remains relevant and timely.
- Session cookies: Deleted when you close your browser
- Functional cookies: Retained for up to 12 months
- Analytical cookies: Stored for up to 26 months
- Marketing cookies: Typically 30-90 days
Third-Party Services and Integrations
Our website integrates with several third-party services to provide enhanced functionality and insights. These may include analytics platforms, customer support systems, and marketing tools. Each of these services may place their own cookies on your device, and they operate according to their own privacy policies.
We carefully select our third-party partners and ensure they meet our standards for data protection and user privacy. However, we recommend reviewing their individual privacy policies to understand how they handle your information. You can typically opt out of third-party tracking through your browser settings or by visiting the respective company's opt-out pages.
Updates to This Policy
We regularly review and update our cookie policy to reflect changes in technology, legal requirements, and our business practices. When we make significant changes, we'll notify users through our website and update the "Last Updated" date at the top of this policy.
We encourage you to review this policy periodically to stay informed about how we use cookies and other tracking technologies. Your continued use of our website after any modifications indicates your acceptance of the updated terms.
Questions About Our Cookie Policy?
If you have questions about our use of cookies or need assistance managing your preferences, we're here to help.
Email us at: contact@pathmelixa.com
Call us: +27658808416
Visit us: 43 Bisley Rd, Bisley, Pietermaritzburg, 3200, South Africa